Discover where the actual demand for expat insurance lies and how to successfully integrate this segment into your portfolio.
Spain is home to over 5.5 million foreign residents, though they are distributed very unevenly across the country. This is by no means a homogenous market. There are regions where expats are regular customers for any local business, and others where they are virtually non-existent.
Mapping where you stand in this landscape is the first step in deciding whether this segment makes sense for your portfolio — and in many cases, the answer is yes, and to a much greater extent than you might think.
Demand-driven key areas
Costa del Sol
British, Swedish, and German nationals · Retired and digital nomad profiles · Mature market
Islas Baleares
German and British nationals · High-net-worth individuals · High-value segment
Alicante y Valencia
Costa Blanca · Over 40% foreign registration in certain municipalities · High-volume market
Costa Brava y Barcelona
International professionals and digital nomads · Growing segment
Canarias
Nordic nationals · Stable, year-round demand · Consistent market
Costa de Huelva y Cádiz
Emerging market · No true competition yet · Growth opportunity
What this means for your brokerage
If your office is located in any of these areas, you are looking at a market with genuine demand, above-average premiums, and a remarkably high client retention rate once they find a trusted broker.
What holds most brokerages back is not a lack of demand. It is not knowing exactly which product to offer, how to process the insurance to ensure it complies with immigration requirements, and how to effectively reach this customer profile.